London – Extreme avenue retailer Topshop has joined forces with reality-tv
star Kylie Jenner to launch a string of pop-up stands of her make-up mannequin
Kylie Cosmetics in its US outlets.
At current solely obtainable inside the US, the Kylie Cosmetics pop-ups will open
in seven Topshop outlets all through the USA on the end of November. The pop-ups,
set to open in Los Angeles, Las Vegas, New York, Chicago, Miami, Houston
and Atlanta, will provide Kylie Cosmetics famed liquid lipsticks, eyeshadow
palettes, blushes and highlighters.
The Kylie Cosmetics x Topshop pop-ups will run for one month from November
20 to December 20, merely in time for the Christmas season.
Kylie Cosmetics x Topshop pop-ups to launch all through the US
The Kylie Cosmetics x Topshop tie-up marks the first time the youngest
Kardashian-Jenner sibling launches her magnificence line in a brick-and-mortar
setting and sees Topshop turning into the first retailer to produce Kylie
Cosmetics. Beforehand Jenner solely purchased her Kylie Cosmetics line by way of her
direct channels on-line. To mark this occasion, Jenner has created an
distinctive differ of lipsticks. On the market in eight completely totally different shades, the
lipsticks may be purchased in two separate palettes.
“My mannequin is all about empowering youthful women and giving them confidence
by way of make-up, and I actually really feel that Topshop shares that exact same mission,” talked about
Jenner to WWD, stressing that she is a longtime fan of the mannequin. “My very personal
pop-up retailers have been so worthwhile and I can’t wait to hold the Kylie
Cosmetics Pop-up experience to additional of my followers all through the nation.” In
order to ensure Topshop followers inside the UK do not actually really feel too unnoticed, the extreme
avenue retailer has moreover launched a prize draw for native prospects on-line.
Kylie Cosmetics is biggest recognized for its signature lip kits, which retail for
29 (21.60 kilos) along with its stand-alone liquid lipsticks which
are prone to promote out on-line. The marvel mannequin beforehand opened two stand-alone
pop-up outlets inside the US, with the first one opening in Westfield Toping
Mall, Los Angeles ultimate December and the second in New York in February.
The marvel label has flip right into a runaway success, recording estimated revenues
of additional 400 million (298.eight million kilos) inside the 18 months since
Topshop first launched its private magnificence line in once more 2010 and has been
rising magnificence class over the earlier yr to include third-party producers.
The Kylie Cosmetics x Topshop tie-up should not be the first time Jenner has
labored with the model retailer. Topshop beforehand provided the <a href="https://fashionunited.com/
objective="_self"Kendell + Kylie garments assortment, a line
created by Kylie Jenner collectively alongside along with her sister, it-model Kendall Jenner.