Tuesday , March 20 2018
Home / Fashion / G-Star Raw launches EarthColors Jeans

G-Star Raw launches EarthColors Jeans

London – Denim label G-Star has launched a brand new, modern line of
naturally dyed denims.
Named EarthColors Denims, the vary options sustainable dyes made out of
recycled vegetation and non-edible nutshells.

Created along with dye-experts Archroma, the initiative is a part of
G-Star’s wider goal to set an instance for the remainder of the business and take
a number one position by selling extra sustainable options. Archroma, considered one of
the main dye corporations throughout the textile business, patent new methodology affords
heat, ternary shades impressed by nature which have been utilized to G-Star’s

“As denim innovators we all the time attempt to break the principles, in each the type
and future-oriented processes. The introduction of EarthColors within the denims
assortment of G-Star is the results of a profitable collaboration with
Archroma. It embodies our sustainable philosophy, that includes our product
design from begin to end,” commented Frouke Bruinsma, Company
Accountability Director, G-Star Uncooked.

EarthColors dye consists of 70 to 100 p.c pure colours taken from
several types of leaves from recycled vegetation, akin to olive timber,
rosemary in addition to non-edible nutshells and almonds. The manufacturing of the
dye doesn’t require extra agricultural manufacturing, because it makes use of the
leftover by-products from meals consumption. As well as, EarthColors makes use of
ozone and laser strategies to make sure the optimum efficiency of the dyes.

EarthColors Denims is about to launch in G-Star’s 5620 Staq mid skinny for
ladies and 5620 G-Star Elwood 3D tremendous slim for males this month in shops
and on-line.

Picture: Courtesy of G-Star

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