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Asos launches ‘Made in Kenya’ collection for AW17

London – On-line style retailer Asos has launched a brand new assortment in
collaboration with African clothes workshop Soko for Autumn/Winter 2017.
The gathering goals to discover the print impressed appears taken from artworks
made by native faculty youngsters in Kenya.

The AW17 assortment encompasses a leather-based and fake shearling reversible
jacket, a vibrant purple balloon-sleeved gown in addition to a blue zebra-print
quilted kimono coat. Different key objects from the gathering embody tailor-made
pyjama units, ruffled tea attire and tote luggage which seize the kids’s
hand-drawn photos and blend them with vibrant animal prints.

All of the objects within the Asos Made in Kenya assortment had been designed in-house
by the Asos staff after which reduce and produced at Soko Kenya. Each bit within the
assortment has been made following honest commerce ideas. Costs for the
vary begin from 5 euros for equipment and go as much as 125 euros for coats.

Asos has labored with Soko Kenya since 2010, a neighborhood clothes producer
that provides honest and protected employment. Because the begin of their
collaboration, Asos has offered help and coaching to assist develop the
Soko model.

Photographs: Courtesy of Asos

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