The Chinese language company accountable for a
14-year-old Russian mannequin who died in Shanghai stated on Tuesday that there’s
rising demand worldwide for younger-looking ladies within the trend trade.
Vlada Dzyuba died in hospital on Friday, sparking accusations that she
been overworked and underpaid throughout a two-month working stint in China that
included Shanghai Trend Week.
Dzyuba’s Chinese language company ESEE Mannequin Administration has vehemently denied that
the brown-haired teenager, who was to show 15 on November eight however died with out
her household at her facet, had been exhausted by a punishing schedule.
However ESSE president Johney Zheng informed AFP that Dzyuba was certainly the
youngest mannequin his agency had ever represented in its 14 years of operation,
a part of an accelerating international development within the modelling trade.
“Her face seemed younger as a result of there’s a new technology coming so the
manufacturers all the time need that the fashions can look youthful and youthful as a result of
shoppers, on this web age, are getting youthful and youthful,” he stated.
“Trend manufacturers are centered on the younger shopper, which means principally excessive
college and college college students.”
ESEE, which calls itself one of many largest modelling companies in China,
has supplied a duplicate of a hospital certificates that gave the reason for her
as a sort of septicaemia, the invasion of micro organism into the bloodstream.
Shanghai-based ESEE, which has Chinese language and worldwide fashions, male and
feminine, on its books, has come below fireplace over why a 14-year-old lady was
allowed to mannequin in China with out her mother and father current.
The corporate is working with Chinese language authorities and Zheng believes that
Dzyuba’s dying might even end in a change in Chinese language legislation.
However till then, the stress grows for ladies who look as younger as
Zheng stated, citing Japan for example of a rustic the place baby-faced fashions
Zheng stated that at 180 centimetres, Dzyuba was taller than most ladies her
age however nonetheless had the youthful options which are so in demand.
Zheng stated that a lot of the fashions with ESEE are aged 18 or above however
took on Dzyuba as a result of she had expertise working overseas, in Taiwan earlier
this 12 months, and “her character was nearer to 16”.
“From this case I do not suppose we are going to do this once more,” he stated of giving
contracts to these as younger as Dzyuba.
“It is an excessive amount of threat, in future we are going to inform the crew to not signal fashions
under 16.” (AFP)