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PSWL Proenza Schouler | Chloe Sevigny

Proenza Schouler launches debut line--PSWL
Proenza Schouler launches debut line–PSWL

For the primary time, Proenza Schouler is launching a secondary line. Known as PSWL or Proenza Schouler White Label, designers Jack McCollough and Lazaro Hernandez tapped Chloe Sevigny to look within the official marketing campaign photographs. Set to launch on November sixth, costs vary from $195 to $1195. Photographer Ricky Saiz shot the marketing campaign with styling by Haley Wollens. PSWL designs embrace basic ready-to-wear items like denim, t-shirts and sweatshirts.

Associated: Chloe Sevigny Stars in the Edit, Talks Her Unconventional Fashion Choices

“It has at all times been a aim of ours to totally develop a well-rounded and balanced assortment that mixes the high-end with the on a regular basis in a manner that speaks to each a lot of our private mates, and to the designer buyer we have developed through the years,” says designers Jack McCollough and Lazaro Hernandez.

PSWL Proenza Schouler White Label

Chloe Sevigny wears PSWL by Proenza Schouler
Chloe Sevigny wears PSWL by Proenza Schouler
Chloe Sevigny wears denim looks from PSWL by Proenza Schouler
Chloe Sevigny wears denim appears to be like from PSWL by Proenza Schouler
PSWL by Proenza Schouler taps Chloe Sevigny to model debut collection
PSWL by Proenza Schouler faucets Chloe Sevigny to mannequin debut assortment

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