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AMC launching VR app with 360-degree scene from The Walking Dead

Tv networks and film studios have been often leaning on virtual reality as a marketing tool, and at this time AMC introduced that it has launched its personal app devoted to VR tie-in materials. Merely named AMC VR, the app is offered now for iOS devices, Android, the Gear VR, and Google Daydream that includes a set of fabric tied to reveals like The Strolling Lifeless and Into the Badlands.

AMC may even be capitalizing on this weekend’s season premiere of The Strolling Lifeless with an prolonged model of a scene from the episode that might be introduced as 360-degree video. The scene in query might be an encounter between Negan (Jeffrey Dean Morgan) and Father Gabriel (Seth Gilliam), and was directed by the present’s Greg Nicotero, with VR filmmaker Kevin Cornish (Teen Wolf VR; Keep in mind, Keep in mind) co-directing.

Photograph: AMC Networks

Already obtainable within the app is a four-part collection of Strolling Lifeless experiences known as “Attacked,” and a digital actuality “struggle camp” that includes the celebrities of Into the Badlands. A catch-all screening room for 2D content material can be included within the app, which options varied trailers and a section from the Norman Reedus open-road collection Trip. New, authentic VR content material is deliberate for future launch within the app, and might be tied to The Strolling Lifeless, Into the Badlands, and AMC’s upcoming anthology collection The Terror.

Whereas AMC VR stands out as the community’s first devoted digital actuality app, some if its reveals have already been fairly lively in exploring the medium on their very own. Skybound Leisure, the manufacturing firm co-founded by The Strolling Lifeless creator Robert Kirkman, has made some extent of bringing the property to VR tie-ins, a lineup of new VR games, and can be exploring the medium with different tasks just like the immersive theater adaptation Delusion. As with many VR initiatives at this level, the AMC app might be a chance for brand new customers to check out the medium by leveraging the recognition of the community’s varied reveals. Together with the enlargement of location-based VR like The Void’s upcoming Star Wars: Secrets of the Empire, we might lastly be reaching some extent the place audiences of all types can have the chance to check out and discover digital actuality throughout the spectrum, from the only, promotion-based experiences, to room-scale adventures primarily based on the largest properties on the planet.

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