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Reader Profiles: Longform.org


“Longform" is a kind of mis- and overused phrases that’s in peril of dropping all that means.

The primary complaint is that the time period makes a advantage of size for the sake of size. We talked to Aaron Lammer, founding father of longform.org, who has been accumulating and publishing one of the best, curated assortment of in-depth reporting, characteristic writing and essays since 2012. Although darkish clouds dangle over the journalism business, he’s fairly blissful about his web site in addition to the state of the craft of journalism. 

Longform journalism is pretty much as good because it’s ever been 

Perhaps the best factor in regards to the web site is that’s doesn’t simply publish one of the best stuff of the present second, but additionally reprints articles from a long time previous, principally work that pre-dates the web and isn’t terribly straightforward to search out. “(Longform journalism) is pretty much as good because it has ever been,” Lammer says. ”It’s by no means going to dominate the Fb algorithm, however we offer an alternate place to search out stuff to learn.” 

Podcasting is the brand new longform

The location has additionally launched a podcast collection with authors about how a non-fiction author does their job in 2017. Lammer sees the podcast as a complement, not a substitute for studying good writing. “I hope that they deepen readers’ relationship with the work and supply free coaching to future generations of reporters,” he says. 

Intercourse sells suppose items, too

The time period longform might suggest ponderous and overly severe remedy of a topic, however Lammer says that sensational and titillating topics are likely to get the readers’ consideration. It seems that, similar to on social media, individuals share severe articles, however they really, “learn tales about intercourse and crime on the highest charges.” 

He was longform earlier than it was cool 

Lammers admits the identify longform has lots of baggage, however says he ignores the haters. “We’re flattered that persons are aggravated on the over-saturation of the phrase Longform,” he says. “The phrase "article” might be ample however I’m not going to argue for or towards the way in which language evolves on-line. We’ll simply maintain doing what we’re doing.”

What does Aaron learn?

Lammer recommends following the New York Times an Kyle Chayka’s writing about design.



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