A recent study on SEO industry reveals that most people or businesses that are directly or indirectly involved in SEO, uses tools to help them with a variety of tasks, including keyword research, tracking visitor’s activity, loading time of your web page, etc.
No matter what your level of expertise is with SEO, choosing the right tools will save your time and make your task a bit easier. Below is a list of great SEO tools that will help you understand the market and choose the right niche for your blog.
1. Google analytics
The Audience report provides geographical location of your users- which country they visited from and which language they speak. It extracts details about the visitor such as their browser type, operating system and internet speed. Also, you can find out the time they spent on your page and the number of pages they visited on average, etc.
The Traffic sources report will provide you with the statistics about the visitors who came from other sources- search engines, direct visits, social networks or referring sites. This information helps you to decide where you need to pay your attention. For instance, if you are gaining good traffic from social networks but very little from search engines, that means your social media strategy is good but you need to focus on your SEO.
The content report informs you about the most visited pages of your website. It also provides you with the statistics such as the number of visits, average time spent, bounce rate and the number of new visits for each and every page on your website.
The Conversions report is very much useful if you’re running an e-commerce website. It shows how many of your goals have succeeded and the conversion rate for each one.
All this information will give you a better idea of who’s coming to your website and why.
2. Google webmaster tool
As a site owner you would like to know how quickly Google can load your website because the loading time is a factor in how your website gets ranked by Google. Google’s webmaster tool includes a site performance tool which lets both the webmaster and the owner know the loading time of a website. It also carries a graph that shows the website’s speed over the course of days, months and years. In this way you can easily know whether your webpage is loading faster or slower than previously. It also boosts your site’s performance and positioning in the Google search results. With this tool, Google notifies you of the malware attack on your blog or website and also offers tips on how to get rid of the malware problems on your website.
3. SEO Quake
This popular free tool is compatible with Firefox, Chrome and Opera browsers and offers a user a great set of SEO parameters. It takes up the job of a personal assistant and saves you much time. It helps you to get a quick overview of useful information such as number of links to page and domain, number of internal and external links from different pages, Google pagemark, age of domain, keyword density, Twitter Tweets, Facebook Likes and other important SEO parameters of a page. Overall, it is an excellent tool to improve your blog’s performance.
4. Google Trends
Google trends show how often a particular keyword is searched across different parts of the world and in different languages. For example, you have a ecommerce site that deals with custom bracelets. Naturally, you would like your website to be positioned in the first page of Google’s results for keywords related to this term. If you go to Google Trends and enter the words custom bracelets, you will see a main graph. The graph shows you where most of the searches for this keyword are coming from. Another interesting thing about this tool is that it also suggests you the related keywords so that you could work them into your SEO campaign. Google Trends is a great tool for those who are developing content for SEO purpose.
5. Google Adwords keyword tool
Google Adwords is primarily used as a Pay per Click tool to help customers search for the popularity of particular terms and their competitiveness. Just as in Google Trends, you can type in a term and the tool will show you a list of 100 related phrases. You can refine your search by category, country, language and devices. You could incorporate these related keywords in your content. This would increase your rankings in search engine results.
6. Open Site Explorer
This is one of the best free online tools that allow you to check a website’s backlinks. All you need to do is type in a URL and the tool will show you a list of WebPages linking to your domain. You can refine the results by Top pages, Linking Domains and Anchor text.
Another interesting thing about Open Site Explorer is that you can compare the backlinks and link statistics for up to 5 websites. This information is valuable for checking the quality of your client’s website against some of its rivals. So, if you wish to promote your online business, it is then recommended to try this amazing tool.
7. Check My Links
Check My Links is available as two great extensions for browsers like Google chrome and Mozilla Firefox. The user interface is very simple. Both extensions evaluate the links on a webpage and show which ones are active, in green color and which ones are broken, in red color. Not only is this helpful in identifying problems with your own webpage or a client’s webpage, it also provides opportunities for link building. Most webmasters would be grateful for reaching out to them and pointing out a broken link. You could even ask for replacing that broken link with a link of your website.
8. Search status
Search status is an extension for Firefox and SeaMonkey browsers. With this tool you can easily find out how each and every website across the globe is performing. This is a perfect tool for search engine marketers. It provides complete search-related information with respect to a site, all neatly aligned in one discreet and compact toolbar.
9. Backlink watch
Copyscape is a free plagiarism check tool. This tool allows you to check for the duplicate content and detect if your articles are original. This is indeed an essential tool if you are accepting guest post on your site.
About The Author: Kelly is a writer/blogger. She loves writing, traveling and reading books. She contributes on Reputation Changer