Redesigning your website is a necessary aspect of website growth and improvement. As a website grows in content, visitor, prospects, buyers and popularity, you need to make sure that your visitors are able to find whatever information they are looking for in the shortest time possible.
In fact, there’s a sort of unspoken rule that says if your visitor cannot find what he or she is looking for on your website in less than 20 secs or five clicks, you need to completely redesign your navigation. This in part, is due to the fact that people’s attention spans are getting shorter and there’s a plethora of websites they can get the same –if not better- information from without having to click through the whole website.
While you’re redesigning your website, you need to incorporate things that will help make your SEO better, optimise your website better and help you rank higher in the search engines. You need to make sure your website load speed is fast, its designs minimal, and its content transition smooth and intuitive. And the SEO? It’s got to look as natural and as effective as can be. Some SEO tips you need to consider during a site redesign include:
Improve Site Navigation/Architecture and Eliminate Keyword Redundancies
If users find your website intuitive and easy to access to information, it will be good for your business. This will only be possible via the website’s navigation. So, carry out an seo audit on your website, see just how well your current navigation is helping you get the information you need. If you can find any information on your website within 20 secs, no matter how deep the content is, then your navigation is good. Also, get rid of keyword redundancies. Let each category represent a unique topic and classify similar or relevant posts under it.
Make Use of Important Keywords
Your keywords are the bedrock of your website. Without them, your website might as well be dead in the water. You need to work on the most important keywords in your website. Find out the most relevant keywords for your website and niche, locate similar and related keywords and incorporate them into your website. No matter what anyone says these days, keywords still matter. Look for both specific long tail keywords and other 2-3 phrase keywords. One thing though: No keyword stuffing. That’s a definite no-no.
Improve Your Internal Linking Structure
This still boils down to your website’s architecture. Create a sitemap outlining all the pages on your website. If your website is WordPress based, you can easily use plugins for this. Think: your home page should be connected to the deepest pages in less than 5 clicks. And create your internal links based on search behaviour and keywords.
These are the basics of seo when you’re redesigning a website. Also, make sure you put up an active error 404 page while redesigning and moving things around, get rid of all clutter that could slow down site speed and deliver great user experience to your audience.
Lewis Cleveland is a blogger, writer and SEO enthusiast and writes on behalf of Alpha Tree Marketing.