Friday , October 20 2017
Home / Fashion / Pepe Jeans launches its New Dry-Cult finish

Pepe Jeans launches its New Dry-Cult finish

London – Pepe Denims London has simply launched its newest ending
remedy, the Dry-Cult end. This new ending course of guarantees to
provide denim denims that “already worn-in and liked” look whereas stopping
crocking and color bleeding.

The brand new ending remedy additionally boosts anti-bacterial qualities which
provide anti-odour qualities, which suggests shoppers can put on embrace their
pure denims put on and tear simpler, with out having to clean them as typically.

Pepe Denims notes that the “Dry Cult” end has been round for practically as
lengthy as denim itself, and wearers used to put on their uncooked denim denims within the
bathtub or swim in them to attain the right worn-in look. However with the
implementation of recent know-how, this gave away to methods equivalent to
sandblasting and stonewashing, because the rise of thin denims paved the way in which
for stretch denim, uncooked, inflexible denim grew to become much less in style.

Nevertheless, Pepe Denims London’s new Dry Cult ending combines the look of
inflexible denim with the texture of stretch denim, whereas defending the denims from
any bleeding and crocking. The brand new ending course of fixes the indigo dye
in place, permitting for an extended put on time to make the denims your personal.



In the course of the month of October FashionUnited focuses on Denim. For all our
articles on Denim, click on here.

Photographs: Courtesy of Pepe Denims

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